Projects Showcase

Cloak Arms LLC

For Cloak Arms, a firearms Kydex holster company, I crafted a brand embodying the "gray man" concept—staying unnoticed. The logo features a cloaked, fantasy-inspired figure, evoking secrecy and strength. Using a sleek black-and-gray palette, the design reflects the discreet, clandestine ethos of concealed carry.

Brand Identity Package

Argyle Photography

For Argyle Photography, I designed a Brand featuring a diamond-shaped argyle pattern framed by camera viewfinder crosshairs, symbolizing precision and elegance. The name, set in the modern, contrasted Butler serif font, complements the photographer’s style—muted natural tones, candid moments, and timeless beauty.

Brand Identity Package

GEM Retro & Antique

For GEMRA, an online antique and vintage watch store, I designed a retro-inspired brand reflecting Idaho’s “Gem State” heritage. The logo, set in the jazzy DoubleBass typeface, features mid-century shapes with burnt orange, antique white, retro green, and vintage blue, evoking funky, nostalgic charm.

Brand Identity Package

Old Forest

For Old Forest, a handcrafted wooden home goods brand, I drew inspiration from Tolkien’s Middle-earth and Tom Bombadil’s ancient spirit. The logo, handcrafted with Baskerville Old Face glyphs, evokes timeless craftsmanship. Organic forms and rustic shapes honor the first raindrop and acorn, before rivers and trees.

Brand Identity Package

Henry Finn Cigars

For Henry Finn Cigars, I designed a full branding package, including all logomarks, cigar boxes, labels, and matchboxes, embodying the “Harken Back” ethos. The aesthetic merges high-class sophistication with rugged rum-runner grit, reflecting handmade, small-batch cigars crafted to complement aged scotch and fine spirits.

Brand Identity Package

Steve Winkelman Youtube Channel

For Steve Winkelman’s YouTube channel, I designed a cohesive brand with a logo, channel intro, stickers, shirts, and thumbnails, capturing his passion for vintage camping gear, yard sale finds, coffee brewing with retro stoves, and tool restoration. I also guided channel growth strategies, enhancing his nostalgic, adventurous aesthetic.

Logo Design, Design Add-Ons

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